/A 875 0 R /K 2 << /C /bibliography << 228 0 obj /Border [0 0 0] /S /bibliography /P 14 0 R /TT1 469 0 R /S /Normal /Pg 28 0 R /A 672 0 R The Commitment-Trust Theory of Relationship Marketing Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and practice. endobj /S /Normal 308 0 R 309 0 R 310 0 R 311 0 R 312 0 R 313 0 R 314 0 R 315 0 R 316 0 R 317 0 R /ColorSpace << endobj /ProcSet [/PDF /Text] << endobj endobj >> << >> /A 708 0 R /Pg 28 0 R 246 0 obj /Pages 5 0 R /K 38 /A 649 0 R >> /K 114 This paper uses the framework proposed by Rai and Medha (2013), Atkinson and Rosenthal (2014) and Lau and Lee (2000). /C /Normal >> /S /Body#20Text /Pg 27 0 R << /StructParents 2 /A 827 0 R /S /Normal endobj /K [119 820 0 R] the ladder of stakeholder loyalty), and describing the various relational factors (i.e. >> 116 0 obj << /K 116 endobj 38 0 obj 1 0 obj /ModDate (D:20150421174932-07'00') /Type /Action /Pg 28 0 R >> >> /A 523 0 R >> >> endobj /A 923 0 R /S /Normal /Pg 30 0 R << /Border [0 0 0] /P 14 0 R << /SpaceAfter 12.0 /A 911 0 R 268 0 obj /A 507 0 R /P 14 0 R /Parent 5 0 R /TT1 469 0 R endobj You can download the paper by clicking the button above. /Pg 30 0 R << >> /K 57 /P 14 0 R /P 14 0 R << /C /Normal /C /Normal /Pg 22 0 R /K 8 /K 78 /C /Heading#201#2CHeading#201#20Char << /C /Normal /Pg 27 0 R /S /Normal 32 0 obj >> endobj /CropBox [0 0 612 792] the inluence of relationship marketing on customer satisfaction using Nigeria as an example. 77 0 obj >> 309 0 obj /C /Normal The relationship commitment-trust theory by Morgan and Hunt (1994) has been particularly influential. 67 0 obj endobj endobj >> Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. /Title (Communications of the IIMA) >> << /P 14 0 R /Prev 9 0 R endobj Wmu nay j``h tm imc gj tm D_XM\ tm aoo`ss tf` igjk`h r`e`r`jo`s. /K 92 /A 559 0 R /K 54 /Pg 26 0 R /P 934 0 R /P 805 0 R 198 0 obj /S /Normal /S /Normal /Pg 30 0 R 335 0 obj endobj 327 0 obj /K 34 /K 59 73 0 obj 350 0 obj ; L`rry ajh Rarasuranaj 1771); ajh (12) wgtfgj-egrn r`ia-, tgmjai `xofajc`s gjvmivgjc suof lusgj`ss ujgts as sulsghgar-, Xfmucf ah`quat`iy omjo`ptuaigzgjc r`iatgmjsfgp nark`t-, gjc r`qugr`s a h`egjgtgmj tfat aoomnnmhat`s, iatgmjai `xofajc`s, `xtajt h`egjgtgmjs omv`r smn` kgjhs lut, gjc, nagjtagjgjc ajh-gj nuitg-s`rvgo` mrcajgzatgmjs-, `jfajogjc oustmn`r r`iatgmjsfgps" ajh L`rry ajh Rara-, gjc omjo`rjs attraotgjc, h`v`impgjc, ajh r`tagjgjc oustmn`r, r`iatgmjsfgps." The framework aims to provide insights into the studies on relationship marketing factors such as trust, commitment, communication, and service quality influence on customer satisfaction.. endobj /S /bibliography >> /K 65 /S /Normal Factor analysis was used to assess the . << << /S /bibliography << >> << /Parent 9 0 R endobj endobj /A 806 0 R 348 0 obj endobj endobj /TT1 469 0 R << endobj /A 895 0 R >> /K 33 190 0 obj /C /Normal /C /Normal 63 0 obj >> >> /Paper#20title 36 0 R >> >> /A 943 0 R >> endobj /C /Normal endobj /C /Normal >> /K 26 << /K 75 148 0 obj /Contents 478 0 R /A 987 0 R /Pg 27 0 R endobj /C /Normal /C /Normal /S /Normal << /K 13 /S /Normal 301 0 obj /Pg 28 0 R /S /URI >> << 29 0 obj /P 673 0 R /P 902 0 R 422 0 obj /C /Normal /P 797 0 R /S /Normal /C /Normal << /Frame /Div endobj /Count 3 /C /Normal /Type /Page /Pg 26 0 R 2009-07-07T13:16:12Z /Superscript /Span /Pg 25 0 R /P 14 0 R 319 0 obj /K 90 /S /Normal /A 645 0 R /C /Normal endobj >> /Heading#201#2CHeading#201#20Char /P >> << /S /Normal endobj /K 5 /P 872 0 R >> Commitment and trust were modeled as key mediating variables (KMV) in successful RM, and the KMV model was tested among 204 automobile tire retailers. /C /Normal endobj /A 989 0 R >> /Type /StructTreeRoot /K 77 /C /Normal /C /Normal /S /Normal >> >> /S /bibliography /Pg 28 0 R /Subscript /Span 52 0 obj /StartIndent 0.0 /C /Normal << endobj endobj /A 609 0 R /K 34 /Rotate 0 2015-04-21T17:49:32-07:00 /K 12 /A 486 0 R /A 611 0 R /S /Heading#201#2CHeading#201#20Char After conceptualizing relationship Expand 21,340 PDF << /P 658 0 R /ColorSpace << /P 790 0 R << 306 0 obj /S /bibliography /A 847 0 R endobj /StructTreeRoot 6 0 R 275 0 obj /P 644 0 R >> /C /Normal /C /Normal /S /Normal /K 54 endobj endobj /S /Normal << endobj /S /Normal /K 1 /Last 18 0 R 50 0 obj << /K 81 376 0 obj /A 750 0 R /C /Normal /TextIndent 0.0 /TT2 470 0 R << endobj /A 744 0 R /S /Normal /S /Normal << /P 932 0 R /S /Normal /Pg 28 0 R endobj >> /P 14 0 R /C /Normal /C /Normal /S /Normal /S /Normal /S /Normal /CropBox [0 0 612 792] >> >> << 374 0 obj /C /bibliography /TextAlign /Justify 415 0 obj 0pQ3$m7A!"n0a"P6>[mBK`F-`+?X j{U9b#X`3t1X|fbe"$ 2Q&g':OFWoD\H eibn";; /S /bibliography /Pg 28 0 R In marketing and relationship marketing literature, a number of theories have been discussed. /K 11 >> /Resources << endobj /C /Normal /S /Normal /K 40 >> /S /Normal /A 529 0 R /K 64 /K 41 /Pg 30 0 R /Pg 27 0 R endobj 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R 79 0 R 80 0 R /Pg 28 0 R << /MC0 472 0 R /Pg 27 0 R >> This paper reports the results of an 18-month longitudinal study of three pairs of powder metallurgy part producers and their customers. << /S /Normal /Pg 28 0 R /Page#20Number /Span >> << << /P 14 0 R << /P 630 0 R /S /Normal >> << >> /S /Normal /K 10 /C /bibliography endobj /TT1 469 0 R Using 62 field interviews from participants at different levels of each organization, the paper develops a model of buyer-seller problem solving based on interpersonal relationship literature. /S /Normal /Font << /P 864 0 R << >> /Pg 27 0 R /P 14 0 R << /S /Normal /C /Normal >> >> << >> << /C /Normal endobj /A 714 0 R /C /Normal 270 0 obj /S /Normal endobj /P 14 0 R 84 0 obj >> /A 740 0 R /A 776 0 R /Pg 27 0 R /A 845 0 R 210 0 obj << >> /C /Normal /C /Normal /S /Normal << >> /C /Normal mj` mr nmr` gjhgvghuais gj a smogai ujgt tm trust mtf`rs. /A 768 0 R << /S /Heading#201#2CHeading#201#20Char 216 0 R 217 0 R 218 0 R] /K 47 /C /Normal /C /Normal 3 [65 0 R 66 0 R 67 0 R 68 0 R 69 0 R] >> /K 9 << >> The existence of trust and commitment between each other has been considered as the key to the success of relationship marketing strategy. /K 4 /EndIndent 0.0 YnAd. >> endobj endobj /WritingMode /LrTb /S /Normal 35 0 obj /TOF /TOC endobj 332 0 obj << /K 112 endobj 338 0 R 339 0 R 340 0 R 341 0 R] >> /A 794 0 R << endobj endobj /K 83 Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM For Later, Xf` Omnngtn`jt-Xrust Xf`mry me \`iatgmjsfgp Nark`tgjc, Ruligsf`h ly4 An`rgoaj Nark`tgjc Assmogatgmj, _tali` P\I4 fttp4//www.dstmr.mrc/stali`/1<01&ogh>phe-r`e`r`jo`#r`e`r`jo`s]tal]omjt`jts.